Marketing For Beginners

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,said Peter F. Drucker (1909 – 2005),a famous American writer and management consultant. The book,Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection,Distribution Channels, Vendor Selection, Pricing, Sales Process,Customer Relationship Management (CRM),etc.in a very simple and lucid language which can be easily understood by the readers,particularly the students of MBA and Marketing. It’s different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing,but also cites examples to explain each of them, making it crystal clear to the readers. The main purpose of this book is to arouse the interests of the students educate and make them aware of what Marketing is all about....